As shoppers gear up for this week’s Prime Day sales, it’s crucial to stay vigilant against cyber threats. Cybercriminals are actively seeking to exploit major shopping events by using deceptive tactics like fake offers, phishing emails, and fraudulent websites to deceive unsuspecting consumers into divulging personal information or financial details. Security experts are cautioning that the high-pressure shopping atmosphere of Prime Day creates a ripe environment for scammers to thrive.
Check Point’s security team has uncovered a concerning trend, with a total of 6,843 new Amazon-related web domains registered globally between December 2025 and last month. Notably, April witnessed a significant spike, as 1,446 new domains were registered in a single month.
Of particular alarm is the timing of this surge in April, as attackers can exploit this period to “age” malicious domains, giving them an appearance of legitimacy and making it harder to detect their fraudulent nature before Prime Day kicks off.
While the majority of these newly created domains are safe, Check Point’s analysis reveals that approximately one in every 11 Amazon-themed domains falls into the categories of malicious or suspicious.
According to Check Point, the success of Prime Day scams hinges on their ability to closely mimic authentic shopping experiences, employing familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency to deceive consumers.
To navigate Prime Day safely and avoid falling victim to scams, it is advised to exercise caution and diligence.
For individuals planning to participate in Prime Day shopping, implementing several straightforward measures can help mitigate the risk of fraud.
Firstly, it is essential to meticulously scrutinize the website addresses visited before entering any sensitive information, as scammers often create counterfeit pages that closely resemble Amazon’s legitimate site.
Check Point advises being vigilant for fraudulent domains that closely mirror Amazon’s real URL, looking out for anomalies like extra characters, hyphenated brand names, or unusual domain endings such as .top or .online.
Additionally, it is recommended to refrain from clicking on links received via emails, text messages, or social media posts. Instead, users should manually navigate to Amazon’s website by typing the address directly into the browser.
Warning signs of potential scams include excessively low-priced deals, notifications claiming refunds are due, or alerts indicating imminent offer expirations. These tactics are commonly employed to create a sense of urgency and coerce individuals into making hasty decisions.
Another prevalent scam tactic involves fake alerts about Prime accounts being suspended. If a message is received stating that immediate action is required to prevent the closure of an account, it is advisable to verify the information directly through Amazon’s official platform.
By adhering to these precautionary measures, shoppers can partake in Prime Day festivities without falling prey to fraudulent schemes.
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